experiential design & brand marketing project. spring semester 2025.

the language cafe.

a pop-up kiosk developed & designed to market off language-learning apps by incorportating food, culture, & travel.

market research.

travel. convenience. food. technology.

so why a kiosk?

sketches.

Traveling has increased immensely since Covid-19 ended and people are trying to recover from missing so many potential trips. Airports also have the highest percentage of all foot traffic, a perfect location for a stop-by kiosk.

Travelers want quick and convenient dining options, specifically located closer to their according gate. A design that persuades a quick in-and-out stop is the goal at hand.

As the number of air travelers increases, so does the demand for food and drinks in airports. Travelers want a variety of snack and beverage choices which can be brought from different cultures.

Technology can be used to improve the customer experience, such as digital kiosks for ordering food ahead and allow for a quicker order. It is also the perfect way to incorporate language-learning apps like Duolingo and Babbel to enhance customer experience.

Kiosks are the #1 marketing approach for companies when targeting areas of high foot traffic, like airports. They are easy, affordable, and easily manageable way to market and sell to customers. Being able to customize a kiosk based on cafe inspiration and a brand itself draws in customers.

Companies from Miu Miu to Aperol to Spotify use pop-up shops and kiosks to market off their brand, products, and services. These are just a few examples of how experiential designers incorporate color and shape to attract customers.

how i imagine the language cafe.

Without access to Duolingo’s or Babbel’s brand and marketing rights, I have designed a concept that involves using language-learning apps like theirs, but incorporating my own color scheme, symbols, & structural design.

Using a bright & bold color scheme incorporating royal blues & sunny oranges to enhance the excitement that traveling and exploring the world can bring. Pulling inspiration from a dreamy & worry-free European summer.

materiality

here’s the inspiration.

logo

a representation of what the cafe would look like under Duolingo or Babbel’s brand.

now to make it come to life.

a bird’s eye view of the interior

color palette

digital graphics.

the customer is given 2 options:

1. order in the line on the digital tablets at the kiosk

2. scan a QR code that leads straight to downloading the app to order from your phone

dedicated to my bilingual grandparents.

thank you for blessing me with the gift of being able to grow up learning two languages, embracing multiple cultures, & living life eyes and heart wide open.

how it works:

  1. choose a language.

  2. go through guided steps to order a snack or drink with that language.

  3. get the culturally paired meal or desired items.

  4. enjoy!

Promotes learning languages using apps like Duolingo or Babbel, markets off their brands, and creates profit from hungry travelers. 



final renderings.

modeled on SketchUp & rendered with Twinmotion.

Next

serenity.